Readying for Black Friday – Business Perspective (By Kurai Masocha, CEO of Tech Oasis Systems)

What is Black Friday?

The Day After Thanksgiving (Friday) is known as Black Friday. This used to be unofficially or officially the start of holiday shopping season. This year- its happening on 23 November 2018.

Why is it called Black Friday?

Many retailers report some of their highest profits on Black Friday. The black portion of the name, “Black Friday” relates to businesses recording their losses in red ink and gains in black.

Tips on how to prepare for Black Friday

Each and every year, Black Friday has business casualties with online platforms for huge corporates falling down. We drafted a few tips to prepare for the day and ensure you continue to remain in business on the day and after the day.

Below is a few nuggets of how businesses can successfully offer a promo on black friday and still be able to run business on Nov 24.
1.If you haven’t already done so, start planning now. Plan on the products, price, stock that you want to offer, design the adverts, online platforms etc.
2. Weigh on the pros of online/ vs in-store sells- security, crowd management etc. If you do not have a huge facility, online sells might be the best route.
3.Develop some mobile platforms such as mobile apps to put your products and even re-route all the “black friday” promotions to a new promo website link which has full resiliency.
4.Do your research on the amount of concurrent online users and do some load testing with your web developer.
5.Be a social media butterfly starting right now, and let people know you are there!
6.Get some cloud hosting package such as Microsoft Azure, AWS, or Google cloud which ensure that your online platform auto scales to match the demand.

Conclusion

Once the day and sell is over, remember to continue offering the great after sale services to retain the clients. Talk to tech partners such as Tech Oasis Systems to assist in readying for the day. Our team is available to offer consultation on preparing for black friday, simply visit http://www.techoasis.co.za or give us a call on +27 12 111 7565.